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Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Its solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.

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Rigging frame for the G100 series.
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ISE tradeshow illustrates impact of AV with Immersive Art Experience
Posted on Monday, May 9, 2022
ISE tradeshow illustrates impact of AV with Immersive Art Experience

May 9, 2022 - ISE 2022 is very much about immersive experiences. The tradeshow organizers set up an impressive creative program with an opening keynote speech by new media artist Refik Anadol, a festive projection mapping and an actual immersive art experience in one of the exhibition halls! A world’s first and must-see installation, you don’t want to miss!

"ISE embodies creativity, innovation, and technology, and I’m really excited that we have put together a series of stunning experiences for this, our first big event at our new home in Barcelona," says managing director Mike Blackman. "These initiatives perfectly illustrate the impact and power that the professional AV industry has to create truly memorable experiences and kickstart connections to deliver business benefit." 

ISE has worked with the award-winning company, and great Barco-friends, Exhibition Hub to curate the unique digital art installation specially tailored for the AV tradeshow combining several of the companies ground-breaking immersive experiences. This spectacular installation will bring to life work from artists such as Vincent Van Gogh, Claude Monet, Frida Kahlo and Gustav Klimt, accompanied by a 360° light and music show.

Never change a winning team

Exhibition Hub has established a great relationship with Barco, using our laser projectors in nearly all of their international installations. And when we were contacted for this project, we were proud to join the prestigious company in this collaboration. We reached out to our local Spanish partner Fluge who supplied thirty-four Barco G-series projectors and UST lenses, a popular choice with digital art experiences around the world. The Immersive Art Experience has been created with further AV support of Adamson Systems Engineering, AED Display, AV Stumpfl, AV-Drop/Showtex, Fluge, LANG and Middle Atlantic.