AEG, Regal and Barco have joined to create the most technologically advanced movie theater in the world. The current Regal Cinemas L.A. LIVE, owned by AEG, will transform into a one-of-a kind creative hub for all of Barco’s cutting-edge cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.
AEG is one of the world’s largest sports and entertainment presenters, while Regal operates one of the largest and most geographically diverse theatre circuit in the United States. The new alliance with Barco is a multi-year, strategic partnership to create Regal L.A. LIVE: A Barco Innovation Center. To learn more, please visit lalive.com/barco.
“Regal L.A. LIVE: A Barco Innovation Center represents a new step in the movie theater industry for business and technology,” said Shelby Russell, Vice President, AEG & L.A. LIVE Marketing. “Together with Barco, we will be continually committed to bringing audiences at L.A. LIVE the best theater experience they can find anywhere.”
The new center exemplifies Barco’s vision for modern movie complexes to offer premium, differentiated cinema experiences with cost-efficient and streamlined operations. The theater will be an all-around immersive experience from start to finish, featuring the four key CinemaBarco premium movie-watching technologies: Barco Lobby Experience, Barco Laser, Barco Escape and Immersive Sound.