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Barco

Barco is a global technology leader that develops networked visualization solutions for the entertainment, enterprise and healthcare markets. Its solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.

Model: G62-W9

The G62-W9 expand the single-chip offering with a quality WUXGA projector of 9.000 lumens . It opens up the possibilities to a wider range of applications while still relying on the valued Barco servi
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A new star is born: Waregem’s water tower becomes ‘StarSquare’
Posted on Friday, October 30, 2015



   Motorists driving the busy E17 motorway between Kortrijk and Ghent (Belgium) these days, may be distracted when they pass by the city of Waregem. The eye-catcher? The city’s water tower. Restored and painted deep black, it features a 36m² Barco LED video display, topped by a crown of 822 Barco LED strips. Owner Ghistelinck Group, a renowned Mercedes-Benz franchise holder, is delighted about its ‘StarSquare’.

Global market leader
Located next to Ghistelinck’s flagship showroom, Waregem’s iconic water tower has been owned by the Mercedes-Benz franchise holder since 1991. When the tower needed refurbishing, the group decided to install a huge digital display, to use for branding and marketing purposes. “And who else could better provide an innovative LED solution than Barco, a global market leader that can boast exceptional LED display installations around the world and is located right in our backgarden,” says Vincent Yserbyt, managing director of Ghistelinck Group.

Passion for technology and innovation
More than a ‘conventional’ LED display solution, our R&A experts suggested combining the 36m² rectangular wall (45 V16 LED tiles) with a 360° LED crown on top of the tower (822 FLX-L LED stripes). The feedback, during the inauguration, was raving. “‘StarSquare’, as the video-powered water tower is called, is a real first for the region,” says Paul Matthijs, lead of Barco’s Retail & Advertising market division. “We are excited about this partnership with the Ghistelinck group as it allows us to – almost literally – expose our joint passion for technology and innovation.”

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