More than a billion times each year, healthcare professionals rely on Barco medical displays to make life-critical decisions. 80% of breast screening centers use Barco mammography displays, because of their reliability and extremely high image quality.
“We’ve always tried to make a difference in women’s health by engineering the best possible display systems,” says Inge Govaerts, Barco’s Corporate Public Relations Manager. “Still, Barco wanted to go a step further. Via the video initiative, we looked beyond the technology in order to put a face on all of the women (and men) that are screened on our displays every day. By visualizing their story, we want to share a message of hope and spirit to women and men worldwide who are currently battling the disease. But we don’t stop there. We also want to make a financial contribution of €10,000 to Pink Ribbon to further support the fight against breast cancer,” Inge Govaerts concludes.
For each ‘Like’ of the video on YouTube, Barco is contributing €1 to Pink Ribbon - so the company is counting on the public to post at least 10,000 video ‘Likes’ in order to contribute the full €10,000. Viewers can also share their own story on social media via the hashtag #MyMammoStory and get a chance to win a make-over and photo-shoot with light painting!
Link to video: https://youtu.be/oB6bjYK19I4
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.
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