Kothamangalam, Kerala, India 26 April, 2014 – Barco, a global leader in digital cinema technology is pleased to announce that the Ann Cinema complex in Kothamangalam will enter a new cinematic era, this Saturday. With the inauguration of their 2nd brand-new theater equipped with Auro 11.1 by Barco immersive cinema sound, EVM Group looks to awe spectators with fully immersive sound sensation. The installation follows EVM Group’s earlier positive experiences with Auro 11.1 by Barco’s sound technology at Ann Cinemas.
Frontrunner on all fronts
Throughout its history -which started out back in 1935 - EVM Group has always kept an open mind to new opportunities to broaden and deepen its businesses. Including two official Volkswagen dealerships, major assets in agriculture and tourism, and a mature entertainment division, the group’s activities are all built around a common vision: bringing innovative products and services to the people of the Kerala region.
EVM Group manages a franchise of over seventeen movie theaters in the area. Several of the group’s theaters are equipped with 2K 3D projection technology, offering customers an exciting 3D cinematic experience. Each of these venues draws in a regular crowd for a schedule filled with Malayalam, Tamil, Bollywood classics and the latest international blockbusters.
With the opening of two new screens—EVM Talkies and Jawahar Theatre—the group now looks to expand its offering with fully immersive audio. The EVM Talkies screen has been fitted with a brand-new Auro 11.1 by Barco system. Introducing a three-layered sound—overhead, height and ear-level—this technology manages to draw film fans into the story told on screen more than ever.
As both producers and theaters embrace innovative audio technology, like the Auro 11.1 sound format, spectators around India are rejoicing in a new and immersive cinematic experience. Mr. Robin Jose, managing director of Ann Cinemas, comments: “We are very proud our new EVM Talkies theater will feature the Auro 11.1 technology. We are convinced this groundbreaking and award winning sound format will make each show at the movies an unforgettable one for our customers.”
EVM Group has a positive history with Barco’s cinematic technology, including the first Auro 11.1 by Barco install at their own Ann Cinemas at Kothamangalam. Mr. Robin Jose says: “We have great confidence in Barco. The performance and quality of its products have played a major part in the evolution of our entertainment division.”
When they chose to implement Auro 11.1 in the new EVM Talkies theatre, EVM Group turned to Mr. Baburaj from Cinematics for technical support. Cinematics has a long-standing relationship with Barco as a system integrator. With a series of similar installations already under his belt including the first install of EVM group at Ann Cinemas, Mr. Baburaj proved to be a great help, completing the 2nd installation on time and within budget. As a result, Kerala’s film aficionados are in for a treat as of this Saturday.